![]() Will a text-only messaging campaign bring in what you are expecting? Will a visual message better convey your message? Knowing your goals can help your company save time and money. When deciding what messaging system you want for your business, set out a list of goals you want to accomplish with your messaging campaign. MMS messaging allows you to send videos and pictures and will enable you to expand your horizons as you attempt to reach those people in a unique way that differs from others, but at a higher cost. While there are several things that MMS messages provide that SMS messages do not, one thing that could cause problems is that not all people can receive MMS messages, which would be an issue if sending out texts to many individuals. Those extra characters will allow you to send more content to someone in a single notification, rather than having to send multiple messages to get your content delivered. MMS messaging also allows up to 1600 characters when sending a message compared to only 160 with SMS. The difference is pricing varies between companies, so make sure to check the prices to get exact numbers, MMS messages cost more than SMS messages, but they also provide you with more options therefore, a hike in price is expected. MMS images show up directly in your message instead of in link form, which SMS messages do, ![]() Those include pictures, videos, and GIFs that will enable you to instantly get the attention of someone. MMS messaging, or multimedia messaging, is a text message that allows you to send several different media types. These options need minimal text characters and no multimedia, which makes SMS an obvious decision. Other uses of transactional texts are password reset codes and additional information related to password resets. SMS messages are also suitable for transactional texts, which are for order confirmations and also tracking packages. Using SMS over MMS can help grow your business marketing at a low cost with the influx of new customers. SMS is also something to look into if you are implementing new campaigns where you plan on many new customers. SMS messages are cheaper than MMS messaging because they do not have as much data being sent, and the letters are shorter. ![]() If you send an image in an SMS message, the image will appear as a link that the recipient must click on to be routed to the image home, making sending images still possible with SMS messaging. SMS messaging is also cheaper than MMS texting, and with cell phone companies offering unlimited text messaging for almost all of their customers, there is no cost to the consumer. An SMS message will be short and to the point, and it will convey a clear and concise message to the recipient. As stated above, SMS is a text-only message that has a 160 character limit for each letter. A dive into SMS messaging will give you more insight into the short messaging system and all that it has to offer.
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